ADO Den Haag are in crisis following a dispute with their Chinese owner, that has led to the club losing one of their main sponsors and being subjected to increased scrutiny by the KNVB.

  • By Nicholas Koopman
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The situation at ADO Den Haag has become desperate in recent weeks, with mounting liabilities, unpaid bills and allegations over financial mismanagement. The situation on the pitch has also gone from bad to worse with the club sitting in fifteenth position, just two places above the relegation zone, after a fairly positive start.

The club have taken the unusual step of suing its major shareholder Hui Wang, who holds 98 percent of the shares in ADO, to demand that he and other shareholders meet their financial commitments. The club have also stipulated that Wang be removed from the Supervisory board, as his position has become untenable.

The worry is that ADO Den Haag could lose its license to operate in the Eredivisie by the 1st February, should these issues around the club still remain. The club has missed numerous deadlines to submit its annual accounts despite been given an extension by the KNVB.

As a result, today the club has been fined €10,000 and placed into category one by the KNVB. A category one club is subject to strict financial scrutiny and must sanction any potential transfers with the KNVB before completion. According to, the KNVB also warned that further penalties would follow if the club cannot present a coherent and consistent plan for its recovery within six weeks.

To make matter worse, ADO found out, following this ruling, that one of its main sponsors Kyocera, who have the naming rights to the stadium, will cancel its sponsorship with immediate effect. This is a significant blow to the hopes of a quick recovery for this established Eredivisie side.

Nicholas Koopman (93 Posts)