Burger King will continue to sponsor the Dutch Eredivisie for at least another three years.
- By Himanshu Dhingra
- Follow Himanshu on Twitter
The fast food giants had been the sponsors for the last three years and have now penned a deal for the next three years as well.
This is what Alex Tielbeke, the commercial director Eredivisie Media and marketing, the league’s dedicated commercial arm had to say about the announcement,
“For more than 50 years, Burger King has been one of the most successful quick-service restaurant companies in the world; it’s nice to connect again.”
No Financial details have yet been revealed about the new deal.
The Eredivisie begins this Friday with the first match between PEC Zwolle and FC Utrecht.
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